Green Lead, in partnership with Sonali Bioplastics, has officially kicked off the Unplastic Bangladesh 2024 campaign, following the success of its 2023 edition. This campaign serves as a fervent call to action against plastic pollution and advocates for heightened environmental awareness across Bangladesh. The initiative aims to empower individuals to actively contribute to reshaping their communities towards a sustainable, plastic-free future. The inauguration event, held at the Lakeshore Hotel in Gulshan, Dhaka, saw enthusiastic participation from youth representing diverse backgrounds. Dr. Iftekhar Ahmed Chowdhury, senior fellow of the National University of Singapore and former foreign advisor of Bangladesh, commended the campaign’s objectives and applauded the youth for their support, urging collaboration with global institutions for greater impact. Mariam Ispahani, founder and CEO of Sonali Bioplastics, emphasized the threat posed by plastics to communities and proposed mitigation strategies, urging immediate action. Md Fahim Hossain, founder and CEO of Green Lead, delved into the concept of “Unplasticing” and facilitated engaging workshops, fostering insightful discussions among participants. The event also featured the “Unplastic Challenge,” where youth proposed innovative ideas to drive behavioral change among their peers. Esteemed professionals from organizations like the International Centre for Climate Change and Development (ICCCAD), Water Aid, Volunteer for Environment, Bandarban University, Originative 360, and Lal Shabuj Society graced the occasion. The Unplastic Bangladesh Campaign will run from April 22 to June 5 (Environment Day), welcoming nationwide participation in the collective effort to combat plastic pollution.