In a significant development, Saudi Arabia is poised to launch its inaugural alcohol store in the capital city, Riyadh, exclusively catering to non-Muslim diplomats. This exclusive establishment, situated in the Diplomatic Quarter, is part of the kingdom’s progressive initiatives, spearheaded by Crown Prince Mohammed bin Salman, to enhance tourism, facilitate business, and diversify the economy beyond oil.
To access the alcohol store, customers, primarily non-Muslim diplomats, will need to register via a designated mobile app, obtain a clearance code from the foreign ministry, and adhere to monthly purchase quotas, as outlined in a document seen by Reuters. This move marks a departure from the ultra-conservative Muslim country’s longstanding prohibition on alcohol consumption, aligning with the broader Vision 2030 initiative to transition to a post-oil economy.
While the document does not clarify if non-Muslim expatriates beyond diplomats will have access, the store is expected to open in the coming weeks, according to a source familiar with the plans.
Saudi Arabia, notorious for its stringent alcohol-related laws, where punishment can include lashes, deportation, fines, or imprisonment, has, in recent years, undergone significant social reforms. The new store, a milestone in these reforms, is a testament to the nation’s evolving stance on cultural and business practices.
As part of these changes, the government has confirmed new restrictions on alcohol imports within diplomatic consignments, aiming to combat illicit alcohol trade. The Center of International Communication (CIC) stated that the regulations will ensure non-Muslim diplomats have controlled access to alcohol products within specified quotas, aligning with international diplomatic conventions.
This move is reflective of Saudi Arabia’s broader efforts to open up to non-religious tourism, cultural events like concerts, and increased freedom for women, including the right to drive. Vision 2030, a comprehensive agenda, seeks to bolster local industries, create logistics hubs, and generate employment opportunities for Saudi nationals. As Saudi Arabia continues to transition, these strategic initiatives mark a turning point in its socio-economic landscape.
