In a strategic move to elevate customer satisfaction and empower insurance agents, MetLife Bangladesh has introduced “MyLife,” an innovative mobile sales app, marking a milestone in the insurance industry.
Exclusively designed for MetLife Bangladesh agents, the MyLife app was officially launched in a ceremony held in Dhaka city. Mohammad Jainul Bari, Chairman of the Insurance Development & Regulatory Authority (Idra), graced the event as the chief guest.
The MyLife app integrates cutting-edge digital technology to streamline agents’ daily tasks, providing tailored product recommendations, customer presentations, and direct management of after-sales services—all accessible from their mobile devices. This revolutionary app is poised to transform the agent-customer interaction, ensuring a swifter and more efficient insurance purchase and service experience.
MetLife Bangladesh’s CEO, Ala Ahmad, expressed enthusiasm about the app’s potential impact, stating, “MyLife mobile app underscores our dedication to invest in agent development. It will empower our agents to serve customers more effectively, delivering convenience and transparency throughout the insurance purchase journey. I am confident that this app will significantly enhance customer confidence in the country’s insurance sector.”
