McDonald’s Malaysia, operated by Gerbang Alaf Restaurants Sdn Bhd (GAR), has initiated legal proceedings against the Boycott, Divestment, and Sanctions (BDS) Malaysia movement. The lawsuit centers on accusations of defamation and financial losses resulting from the BDS group’s social media posts linking McDonald’s to the conflict in Gaza.
The writ of summons, as reported by Reuters, asserts that the BDS Malaysia movement’s online content has adversely affected McDonald’s Malaysia’s business operations. The posts purportedly instigated boycotts, leading to reduced profits, job layoffs, and operational disruptions across its outlets in the majority Muslim nation of Malaysia.
Specifically, the contentious posts associated McDonald’s logo with what was described as a “genocidal war against Palestinians in Gaza.” In response, McDonald’s Malaysia is seeking damages totaling 6 million ringgit ($1.31 million).
While pro-Palestinian groups, including BDS, have targeted U.S.-affiliated brands since certain events in Gaza, McDonald’s Malaysia has vehemently denied any involvement in the alleged atrocities. The company clarified its stance, stating its non-participation in the Gaza conflict and even contributing 1 million ringgit ($218,000) to the Palestinian Humanitarian Fund initiated by the Malaysian government.
BDS Malaysia has acknowledged receipt of the legal summons, affirming its decision to address the matter judicially. As this unfolds, McDonald’s Malaysia continues its significant presence in the country, operating over 320 outlets and employing more than 15,000 individuals, catering to millions monthly, as per its official records.
